Data obsessed, customer driven, and metric focused. Modern marketing truly lives at the corner of technology and liberal arts. Gone are the days of marketing being a tool for simply talking to (or at) clients. At ChristopherL we believe good marketing is about storytelling, and clients are the foundation of any good brand story.
This isn't to say that it's all cool toys, magic quadrants, and analytics. Branding still plays a vital role in the age of digital marketing. Even something as rudimentary as a short url can serve as an opportunity for
self promotion improving brand awareness.
Case in point, just try to resist clicking this cleverly branded link...
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