Today's marketer is data obsessed, metric driven, and customer focused. Gone are the days of marketing simply being a means for talking at your clients. ChristopherL believes good marketing is about compelling storytelling, and we know the why is a foundation for any good brand story.
This isn't to say that it's all cool apps, magic quadrants, and deep dive analytics. Branding still plays a vital role in the age of digital marketing. Even something as rudimentary as a short url can serve as an opportunity for
self promotion improving brand awareness.
Case in point, just try to resist clickingtapping this cleverly branded link...
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